Final Video

I can't seem to upload my final video to my blog.  And when I exported the video from flash the timing of my soundtrack and the visuals changed and were out of time.  It wasn't like this on my swf file.

Music

Rostik - One day,Things Will All Be Different (MR.NiceGuy Remix)

I got the music for my video from the above link.  I chose this music because I wanted a fast pace track that would attract to the target market of teenagers to young adults.  But I also wanted it to relate to the topic of global warming.  If we carry on the way we're going with our energy consumption and don't change our ways "One day, things will all be different" but not in a good way.  I thought this the words in the song related well to the message I am trying to get across in my video.

Developed sequence

Here is where I explain the problem: Global Warming

To show that everybody is helping to contribute to Global Warming, I flick between a few everyday household things that use a lot of energy.

I want to convince users to use my application, so here I'm showing them how simple it is to record their usage...

...and then upload their data to EcoWorld by just plugging their usb into their computer.

I didn't want to make the video too long so I want to just include the three main features of my application.  The first is displaying information of their energy usage.

Introducing the second feature where users can compete against their neighbours in some "friendly competition".

To show the "friendly competition" I captured two neighbours shaking hands after they've viewed the results.

The third feature is the rewards, showing someone buying a solar powered phone.  I chose to show this phone as it is energy efficient, keeping with the "eco" approach.

What benefit does all this have:  It saves users money and helps save the planet. Users aren't going to want to use my application unless they benefit from it, therefore explaining the benefits is an important part of this video.

To finish it off I will show the application logo, to hopefully leave viewers at least remembering the name.

Influences for video

http://www.youtube.com/watch?v=nks25eQfxWI
http://www.youtube.com/watch?v=6mnvvVi4HaI&feature=related

I don't want to have a voice over through my video, but instead text.  So I looked at some interesting ways of displaying text and I came across some of the above videos.  I really like how the text is animated and how the hierarchy, colour and movement relates to the word.  It makes the text a lot more interesting to read.

http://www.youtube.com/watch?v=LamtBiGLzI8
http://www.youtube.com/watch?v=btfbIVGES1I

I also looked at some ads promoting the iphone and ipad as these are really successful products.  I liked how they had reasonably fast pace, happy music in the background, quickly flicked through the main features and showed them on a white background with nothing else to distract you.

Video storyboard

What I want it to include:
The problem: Global warming, pointing out that my target market: teenagers to young adults, are also contributing to this by just using household items we take for granted.
The solution: EcoWorld, going through my application, showing the main parts of it and how you go about using it.
The results: Explaining what users get out of it and how it's helping to stop global warming.